Joe Canning is stepping up his involvement in the commercial world of sport in Ireland through his appointment as a senior consultant on the sports advisory panel of sponsorship consultants ONSIDE.
Canning is understood to be the first of a number of high profile sports personalities who will be joining the panel in the coming months, marking a period of strategic expansion for Onside both here in ireland and further afield.
In his advisory role, Canning will support ONSIDE on a number of initiatives with national and international scope, to help organisations make better sponsorship choices.
Part of the role will also be to specifically test the performance of sports personality centric marketing campaigns.
Canning will also draw on his insight and expertise from his playing career and marketing qualifications to work alongside ONSIDE sponsorship research experts on a mix of client projects and studies within sports marketing.
Canning worked as a sponsorship executive with Liberty Insurance through the first years of its partnership with the All Ireland Hurling and Camogie Championships. He has an interest in the Camile Thai restaurant in Limerick and is a brand ambassador with Bord Gais Energy and Red Bull as well as working in the charity sector through a partnership with UNICEF.
“I’m extremely excited to be playing a role on the ONSIDE team to help their strong ambition to unlock new insights around the potential of win-win sponsorship strategies through sport,” said Canning.
“As a sportsman, I can identify with how this unique data driven approach can be a bridge to enhance outcomes and performance for sponsors and the sports they support.”
“We share with Joe a recognition of the power of insightful information that puts sponsors and sports organisations in a better place to grow their organisations,” added John Trainor, Founder and CEO of ONSIDE.
“As such we are delighted to welcome Joe as a strategic advisor at ONSIDE. His perspectives in particular in GAA are unique, and he will be a vital part of the expert advisory team being built at ONSIDE that will create a new pathway to make game changing impacts on the outcomes of our client’s marketing investments.”