Joe Canning has become the first ever Irish sports star to feature on their own limited edition can of Red Bull.
The visual of what the can looks like was unveiled yesterday in the wake of Sunday’s epic semi-final battle between Galway and Clare.
Canning is part of the global ambassador team for Red Bull and now joins a select group of international stars including soccer’s Neymar Jr., Formula 1’s Max Verstappen and cyclist Danny MacAskill in having had Red Bull cans designed for them.
The cans will be available in store across the country from this morning.
To accompany the release, Canning has also unveiled Red Bull Strike, a signature mobile game where the aim is to simulate the longest strike of a sliotar. The highest score will win a training session with Joe Canning and a VIP weekend for them and their friends and some additional Red Bull gear and equipment.
It’s like a virtual version of the traditional puc fada competition and it currently features across Red Bull’s international suite of media, alongside video content of Tom Cruise racing in Formula 1 and the latest action from the Red Bull Cliff Diving series.
Canning is not only promoting Red Bull to an Irish audience but the sport of Hurling to a global one.
“I’m still blown away by the opportunity to feature on the new Red Bull can,” said Canning.
“It’s not something you see every day and I’m extremely grateful for the support Red Bull have provided over the years for both myself and the Galway team. Still, I’m going to get an awful slagging for this one.”
Red Bull is the official energy drink of Galway GAA. It first partnered with Canning in 2009 at the beginning of his career with the Galway Senior Hurling team. In that time, Canning has racked up an impressive list of accomplishments including four AIB All Ireland club medals with Portumna, an All-Ireland medal with Galway and was also crowned 2017 hurling player of the year.
Now the challenge is to win a second All Ireland Hurling Championship and to show the same level of skill on mobile as on the pitch at Pears Stadium or Croke Park.
Image Credit: Red Bull Content Pool