Questions of Sport ‘Sanitising’ Sponsors

Sponsorship of major sports teams and events allows brands to buy into the emotion that is so associated with them. There has long been an occasional withering glance or shaking of the head from people who are involved in sport … Continue reading

One-Zero In Your Eyes

This week we will run a short series of reflections from among our members who attended last week’s One-Zero Sports and Leadership Conference at Croke Park. Universally regarded by those who attended as a real winner the work has already … Continue reading

Leading Sport – Brian Kavanagh

As part of our Leading Sport series of interviews with those determining the future of sport in Ireland we caught up with Brian Kavanagh, CEO of Horse racing Ireland on where the industry is towards the end of 2017, how … Continue reading