Celtic FC has expanded its reach in eSport by supporting a team playing in the Call of Duty World League (CWL) Championship, which took place in Los Angeles over the weekend at the 12,000 seater Pauley Stadium.
They were one of 32 teams to take part for a prize pool of $2 million and while the Celtic eSports team was eliminated in the group stages, it is a sign of greater engagement.
The tournament was won by US team eUnited who secured an $800,000 first prize for their efforts.
Call of Duty is a hugely popular gaming title around the world, and the World League Championship is a world-class esports event that has attracted millions of online and offline viewers in recent years.
The 2018 edition alone had over seven million views on Twitch and over five million hours watched online.
Celtic FC Esports are currently evaluating the possibility of expanding into other esports competitions. The team finished second in the inaugural e.football.pro League to AS Monaco and their appetite to expand the brand in this area has obviously been whetted.
Two of the players on the Celtic team in the Championship are from Glasgow and lifelong fans of the club.
Sport for Business is looking forward to hosting the next of our Members Round Table sessions on the subject of eSports with leading adviser Jonny Madill from Sheridan Sports in London joining us on August 29th.