Ireland’s largest independent water brand, Celtic Pure Water is to roll out a €1.3 million marketing and communications program over the next three years and following a pitch process, the company has appointed Legacy Consultants as its lead agency.
The award-winning water brand, who produce 120 million bottles per annum, grew by 30% in 2017 and now plan to expand their product offering as part of the new campaign.
Celtic Pure has a strong involvement with sport through partnerships with the FAI and Monaghan GAA.
Legacy Consultants has devised their new #PureMoments communications campaign which launched last month and will highlight the moments that are resonating with families across Ireland.
“Legacy Consultants bring with them a broad range of depth and experience at a senior level, which will contribute to the future development of our brand in the Irish market,” said Celtic Pure CEO Padraig McEneaney.
“We know and trust the team from working with them over the past few years and we are looking forward to building exciting plans with them over the next three years.”
Legacy Consultants was started by Bernard and James Brogan in 2012 and has worked with Celtic Pure Water as their communications team over the past 3 years. Its other clients include Littlewoods Ireland, Volkswagen, AIG, Laya Healthcare, John West, Lenovo, KBC and Gourmet Food Parlour.
“It’s an exciting time for both Legacy Consultants and Celtic Pure Water as we look forward to working even more closely together as their chosen agency following a competitive pitch process,” said Bernard Brogan.
“We have forged a great working relationship over the years, which I am proud to say, saw both companies grow and prosper, and we plan to continue the good work to deliver even better and more innovative communications over the coming years.”
“It has been a great year for us as at Legacy with a growing client base and team. We are constantly evolving as an agency and are proud to work with a number of top brands in the market to deliver impactful brand and sponsorship campaigns across lifestyle, consumer, sport and other sectors.”
Legacy Consultants are long term members of Sport for Business and we have had the pleasure to work with them on a number of projects in the past as well as more to come in the future.
Image Credit: Conor McCabe Photography