Chinese Superleague In Line for Premier Sports

When you are starved of action, then everything you can see becomes weighted with greater significance. Who then is up for the Chinese Superleague in football?

It is likely to be back in action at the end of April, or maybe the first week in May and last night it emerged that Premier Sports, the broadcaster founded in 2010 by Irishman Mickey O’Rourke, had bought the UK and Ireland rights to show the games.

Premier Sports won the rights to show the 3 PM Premier League Games in Ireland for this season and the next two and it also has the rights to show all of the Guinness PRO14 games across Britain.

With neither of those events looking likely to come back any time soon the prospect of any live sport looks compelling.

After all, nearly five million people watched a computer-generated Grand National on Saturday and the same again tuned in around the world to a Formula 1 race run on the computer version and scheduled live at Primetime on Sky Sports on Sunday night.

Premier Sports has a place on the Sky Platform but with so many broadcasters clamouring for content, and with that in mind, Premier may yet sub-license the Games to the bigger broadcaster.

We do not know yet when the League will commence but it may be time to dust down our knowledge of Guangzhou Evergrande Taobao and Beijing Sinobo Guoan who battled it out for last year’s Championship.

And in case you are looking for something recognisable to cling to, the manager of the Champions is Italian legend Fabio Cannavaro.

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