Citi, one of the worlds largest banking groups and employer of 2,500 in Ireland has made its first entry into the Irish sports sponsorship market by becoming a ‘Proud Partner’ of the 2018 World Para Swimming Allianz European Championships.
The Championships are currently taking place at the Sport Ireland National Aquatic Centre in Dublin and will continue until Sunday, August 19th. More than 400 athletes from 38 countries are competing in 167 separate events at this year’s Championships.
“Dublin 2018 is grateful that Citi is supporting this year’s championships,” said Miriam Malone, CEO of Paralympics Ireland and Chairperson of the Dublin 2018 Local Organising Committee. “Citi’s support will help 400 athletes compete in front of thousands of fans.”
As part of Citi’s sponsorship of the championships, more than 85 Citi employees are volunteering onsite at the National Aquatics Centre to provide organizational support and encouragement for the world-class athletes competing in this major championship.
“Citi is dedicated to fostering an inclusive culture, both internally and in society,” said Cecilia Ronan, Country Officer of Citi Ireland. “Our sponsorship of the 2018 World Para Swimming Allianz European Championships reaffirms our commitment to enabling progress in the communities we serve while generating excitement around the Para sport movement.”
This announcement follows the Sydney 2018 IWRF Wheelchair Rugby World Championship (2018 WRWC), in which Citi was also a Major Sponsor. The 2018 WRWC ran from August 5th – 10th.
Citi is a major sponsor in sport and entertainment across the world. It sponsors the New York City bike scheme and Washington DC’s major ATP and WTA Tennis tournament in August.
It is also a major venue sponsor with CitiField the home of the New York Mets in Baseball.
This partnership with the Championships was born of a desire to support the volunteer programme but with the group expanding in Ireland and the European base of operations for 21 countries across the continent it may not be the end of their involvement in sporting programmes.