Coleman on Duty for Spar

Republic of Ireland captain Seamus Coleman had to delay his summer holidays by 24 hours after Monday night’s win over Gibraltar as he fulfilled an obligation in his role as a Spar ambassador yesterday morning.

“I’m delighted to be working with Spar again this year to highlight the Better Choices initiative and launch the new Low Fat Protein Milk and Mega Milk.”

He also spoke of matters more pressing to the sporting media such as about the performance of the team against Gibraltar and what it is like to play under Mick McCarthy.

He considers carefully how he answers the questions posed to him. There is to be no hostage to fortune with any off the cuff comments about the Martin O’Neill era or team selection.

That’s what you expect from a team captain and the trade-off in terms of his promoting Spar is that it does give media access to the player that would not otherwise be the case.

Getting to speak and listen to him after a night of reflection is always likely to be more considered than in the immediate aftermath of the game.

He also spoke of the pressure of media and fans when things are not going well but he accepts that footballers get very well paid to do a job they love and that this is just one of the areas that comes with that.

Spar’s relationship with the FAI was extended earlier this year around the Spar Soccer 5’s for schoolchildren and a winning team is always going to be good for the sponsors.

Three wins and a draw in the first four games is a good return and there is a greater sense of hope and optimism around the game at the moment.

Other sponsors will be out and about in the coming days, hoping to avoid questions of their continued support for the FAI off the pitch while reaping the benefits of association with the players.

That can be a tricky balancing act but keeping the head down and just keep on trying to do your job well is the order of the day for sponsors. Funnily enough that’s exactly what Coleman said yesterday as well.

The world keeps turning.


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