Creating Business Through Sporting Moments

Sport has the ability to bring people together perhaps better than any other means of corporate entertaining.

Taking clients and influencers to the match is a tried and tested way of building relationships but increasingly it is the moments that are a little more exclusive and away from the madding crowds that are becoming more appealing to companies.

Over the past two evenings, we have had the pleasure to be involved in two such events both of which left those in the room indelibly closer to in these cases William Fry and PwC.

We had the immense pleasure to host a conversation with Leinster Coach Stuart Lancaster for an audience of clients and friends of the William Fry Sports Group on Tuesday night.

Fresh from the highs and lows of back to back weekends of Heineken Champions Cup action Lancaster gave a presentation on the pursuit of excellence which had so many parallels to the passion of sport and the power of business.

Simple values and principles on paper or a screen but when delivered by somebody with the calm authority and the undoubted leadership skills of Lancaster they take on another level altogether.

We were able to probe a little deeper in a Question and Answer session with the audience afterward and it was one of those events which you felt was too short and could have gone on deep into the night.

If ever you get an opportunity to hear him speak in a leadership context, you should take it.

Last night was another step in the very impressive campaign around PwC’s partnership with the GAA and GPA on the All-Star Awards. Just over a week out from the glamour night next door at the Convention Centre, PwC hosted Off The Ball last night for a discussion on their thoughts of who should be on this year’s red carpet.

Shane Stapleton hosted the chat with Jackie Tyrell defending comments from his book about Tipperary, Eoin Larkin keeping his counsel and Marc O’Sé manfully representing football and insisting on having David Clifford in the lineup.

The event was to promote the App which PwC developed that has a range of content about All-Stars past and an easy to use interface to enable you to make your own picks for this year.

After the chat Liam McCarthy and Sam Maguire were in the house for pictures and there was a simulator in the atrium where guests were able to line up their own shooting boots.

Two nights of engagement through sport that will have left a lasting impression. well done to all involved.

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