When Leinster put their heads down on the pitch they can be an irresistible force. It was a similar feeling yesterday as members of the team took to locations around Dublin promoting a range of services as part of team or personal endorsement deals.
Johnny Sexton was being a Dad with Laya Healthcare. Josh Van der Flier was alongside Conor Murray once more launching the new eir Sport TV deal with Guinness PRO14 rugby and Tadhg Furlong was getting back to his natural roots as a farmer by ‘taking care of business’ with a promotion of Stiga Ireland at Wanderers Rugby Club in Ballsbridge.
It’s a company that makes lawnmowers and power equipment and as we know from Vodafone’s ‘Team of Us’ advertising from this year, Furlong likes to be active.
Wanderers may not be involved in the final stages of the Ulster Bank League this season but when their mini rugby kids take to the pitch this Saturday they will do so on grass that has been cut by Ireland’s leading tight head prop forward.
It might not be quite as straight a line as Majella Smyth and his team would produce at the Aviva Stadium but what would he be like with ball in hand…
Sometimes having a player endorse your brand might seem like a stretch but in this case, it looks like a real match between the brand and the individual.
Image Credit: Morgan Treacy, Inpho Photography