Today’s Daily Interview is with Lisa Bergin, Sponsorship manager at Aviva.
We chat about the background to the #LightUp4Pride campaign that will bring a meaningful splash of colour and spirit to the Aviva Stadium over next weekend.
We talk about the importance of getting involved in the campaign when the stakes are higher than you would ever imagine from the perspective of young people coming to terms with their sexuality.
Last year the campaign attracted some negative criticism on social media but the approach that Lisa adopted was to stick to the old adage that “you should never argue with a fool, onlookers won’t notice the difference.”
We finish out with a preview of the special video content which Aviva has produced with Katie McCabe, Ruesha Littlejohn and members of the Aviva Pride network.
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