Daily Interview – Sam O’Byrne on Rugby Content

Bank of Ireland’s Leadership insights from Rugby series of video content has provided gems of content from managers and players across each of the four rugby provinces.

Today we sat down with Sam O’Byrne, Content Manager at the bank and formerly of the IRFU.

“Being sponsors of all four provinces gives us great access.”

“We sat down with our corporate team and we arrived at the idea that exploring different methods of leadership in each of the teams would give us real crossover to areas of business and in different sectors.”

“The original plan was to launch after the Six Nations but that changed.”

“We knew the content was really good and it was still very relevant.”

“Johann Van Graan speaks about the importance of work life balance and that in itself has been given extra importance with so many business operating from home.”

It is a good insight into preparing content for distribution across different channels and fighting the right mix to give insight in a digestible format from a wealth of raw content.

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