Daily Mile Pushing for More

Rhasidat Adeleke and Mark English were out running longer than their normal distance yesterday, all in the promotion of the Daily Mile initiative that is now being undertaken by 1,000 schools around the country.

Spar came on board as a third primary sponsor of the Daily Mile initiative last September, alongside Ineos and Irish Life Health.

The initiative encourages schools to create opportunities for children to get active on a daily basis. It saw 145,000 children take part in the last school year.

“I can see how this generation of schoolchildren really needed this,” said Daily Mile ambassador Frank Greally.

“We were sitting on a time-bomb and we had to take action. It’s just 15 minutes a day, but it makes such a significant difference.”

“We had almost 1000 schools sign up within the first year and the response from parents and teachers has been overwhelmingly positive.”

Physical inactivity has significant implications, costing our annual health budget €1.5 Billion according to the Irish Government. Research last year indicates that 16 per cent of 5-12-year-olds in Ireland are overweight or obese, a shocking statistic when the dangers and lifelong impact are now so clearly known.

Athletics Ireland are members of Sport for Business.  We will also be active partners of the PEExpo event in DCU in March.  To learn more about our many different initiatives or to learn more about membership contact us today.


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Image credit: Eoin Noonan, Sportsfile

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