Daily Video – Adidas Women

Adidas used its Superbowl slots to launch a new campaign aimed at women in sport and urging them to find their own creativity.

The campaign is available on digital media and is very global, using 15 role models from different countries and different sports to spread the message that Adidas sees sporting women as a powerful segment in their business.

This is a global trend and while there is no Irish presence in the campaign as yet we should still take it as yet more validation that promoting the engagement of women in sport at every level is not revolutionary, it is just something that has to be done better.

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