Dylan Hartley, the England Rugby Captain is something of a bogey man in the sport given his disciplinary record. Maybe that’s why coach Eddie Jones has stuck by him.
In today’s Daily Video he stars as part of a Canterbury online campaign where he pranks a group of unsuspecting fans.
We’ve seen it done before with Heineken here in Ireland and through TV entertainment shows but humour is always a way to get under the defences of consumers. We are not aware of any similar videos planned with Irish players ahead of this weekend’s kick off of the RBS 6 Nations.