There is always something special when a major broadcaster sits down to produce a ‘tease’ piece of content promoting a big sporting event.
We are deep in the business end of the NFL season at the moment and last weekend saw the Championship weekend, effectively the semi-final stage for the Superbowl.
CBS had live and exclusive coverage of the AFC game between the Kansas City Chiefs and the Tennessee Titans and today’s daily video is the piece they produced talking to fans about just how much their teams mean to them across two cities that together have a population less than that of Dublin.
There is a universal truth to how fans and sport interact. Regardless of whether you understand or even like American Football, we think you will like this slice of Americana, with its fresh take on the Journey song ‘Don’t Stop Believing’ that was specially commissioned for this one three minute clip.