They certainly know a thing or two about character and storytelling and now Disney have joined forces with the English FA to promote football as the new role model exemplar for young girls.
It’s all part of a plan to double the number of women players by 2022 and the success of the senior international team will also be a big part having secured a 6-0 win over Scotland last night at the European Championship Finals.
“At Disney we always want our characters and storytelling to be really relevant, inspire and empower children to be confident and believe in themselves, so we’re excited to be teaming up with The FA and kicking off our partnership with such an exciting campaign with the Lionesses,” said Disney Chief Marketing Officer for the UK and Ireland Anna Hill.
” Disney has a longstanding commitment to healthy living so by encouraging girls to get out and play football, this partnership will help both organisations achieve their goals.”
Find out more about our next major event looking at the impact of Sport for Social Good in September 2017.