He has been out front in media as one of the great former players that can hold himself well in a discussion and is attractive as a brand ambassador.
He has been a key part of Littlewoods Ireland’s role as sponsor of the Senior All Ireland Championship and also as a brand ambassador for Renault, the GAA’s Official Vehicle partner.
With spot-on timing, Renault have released the fifth in their Driven series of video content looking at the journey from childhood to lifting the Liam McCarthy.
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Image credit: Morgan Treacy, Inpho.ie