Daily Video – Happy First Birthday 20X20

On this day one year ago we celebrated the launch of a new campaign aimed at raising the measurable profile of Women in Sport.
20×20 was created to encourage a measurable cultural shift in the presentation and perception of Women’s sport in Ireland.
It had a broad-based approach with three key metrics in mind to boost media coverage, attendance at key events and participation each by 20 per cent between now and 2020.
The campaign was launched a year ago at the Google Foundry in Dublin as an initiative driven by the Federation of Irish Sport and originated and developed by the creative agency Along Came A Spider.
Over the past twelve months it has been championed by Ireland’s National Governing Bodies of Sport and Local Sports Partnerships, and has been backed by AIG, Investec, KPMG, Lidl and Three all of whom were already significant and committed supporters of women’s sport through their sponsorships of Dublin GAA, Women’s Professional Golf, the Ladies Gaelic Football Association, National Football League and the Ireland Senior Women’s National Football Team.
The media has rowed in with partnerships from RTE, TG4, Off The Ball, Sports Joe and others, including Sport for Business.
Today’s Daily Video collection is a look back on some of the highlight content that has driven the campaign so far.