Formula 1 is back in all it’s revved up glory, albeit without fans but the sport has embraced the digital present and has been playing at the top of its game with online and social media content backing up the live-action over each of the last three Sunday’s.
The newest name on the Formula 1 leaderboard, Scuderia AlphaTauri, has just unveiled a behind-the-scenes documentary: “Open the Doors.” Packed with exclusive interviews and insider perspectives, the short-format release reveals the pressure, emotion and hard work involved in starting a season put on hold by a global pandemic.
As “Open the Doors” begins, Scuderia AlphaTauri Honda is coming off their best season in over a decade.
After 14 years of F1 competition as Scuderia Toro Rosso (2006-2019), their new name reflects a new partner in Red Bull’s premium fashion brand, AlphaTauri, whose first foray into motorsport represents the first move of their global expansion.
The team are introduced with the renewal of an F1 tradition: a high-profile launch of their 2020 car and innovative team wear. Broadcast worldwide from Hangar-7 in Salzburg, the event is hosted by F1 legend David Coulthard, who comments, “It’s a fresh start. It’s a fresh impetus. Another name on the grid – another look on the grid.”
The documentary is available to view on Red Bull TV and follows Scuderia AlphaTauri into the pits for testing of their new car in Barcelona.
They then head to Melbourne for the opening race of the season and we get to see the reaction as the Coronavirus strikes and calls a halt to proceedings.
Things are brought right up to date as the team prepares for the start of the shortened season in Austria earlier this month and with access into Scuderia AlphaTauri’s offices, racecar assembly area and composite facility – “Open the Doors” serves up a rare view of a team in extraordinary circumstances.
If you are a fan of the sport this is something a bit special and reminiscent of the Netflix documentary series Drive to Succeed which opened up the sport to a new audience.