When James O’Reilly scrolled his Dad’s phone and saw that Leinster had signed up with Adidas he decided to offer up his own design.
It might not have made the final cut but Leinster decided to invite him along to last week’s match and present him with a new pair of boots and the matchday experience as a mascot.
Love the little touch of captioning himas Future Adidas Designer and here is how the story was captured…
The new “Night Navy” adidas Leinster Rugby European jersey was launched this week and is now available from Life Style Sports, exclusive retail partner of Leinster Rugby.
The third and final adidas jersey to be added to the 2018/19 Leinster Rugby range again references the history of the province and the twelve counties.
The name of each of the twelve counties in Leinster is visible on the jersey using the ancient Irish alphabet ogham.
As part of their Live Leinster campaign, Life Style Sports will soon announce a series of partnerships with the hottest brands across the province. Meaning the more you wear any of the new Leinster Rugby jerseys, the more you are rewarded with exclusive discounts and much more.
“The new European jersey completes the 2018/19 line up and will sit proudly alongside already launched kit in our stores and online,” said Lifestyle Sports CEO Mark Stafford.
“Since the launch of the home and alternate kits, fan’s reactions have been fantastic, and as Leinster Rugby’s exclusive retail partner we couldn’t be happier. It’s quite a game changing range and something that Leinster Rugby fans of all ages can get excited about and wear with pride, both on match day and every day.”
“And it was with that in mind that we will reward Leinster Rugby fans who wear any of the three jerseys, from Monday to Sunday, at different moments throughout the season with our ‘Life Style Sports Jersey With Benefits’ rewards scheme.”
Read more about our 2018 Sport for Business Sport for Social Good Report and half-day conference on September 27th and reserve your place to hear about campaigns from the Manchester United Foundation, Unicef, Allianz and many more as well as bespoke research from The Brand Fans.