Portrush on the Causeway Coast is the centre of the sporting world this week with the arrival back on Irish shores for the first time in 60 years of the Open Championship.
All four days of the Championship have been sold out for months. It is the first time that the Championship has not had a single ticket for sale on the day of competition.
From tomorrow the camera’s of every sports news organisation, of Sky Sports who will cover it live in the UK and Ireland, and NBC Sports who will bring every zephyr of wind, every stroke of play and every blade of grass to the lucrative US market will be rolling.
As one of the major sporting events on the world schedule, it is also a testing ground for the role of sports organisations themselves as content producers.
Each day this week the R&A have produced ‘Inside the Open’ capturing moments from the practice ground, the village, the media room and more.
The camera team has been given free access to be there in conversations, to watch from behind the ropes and occasionally inside them, to bring a sense of what it is like to be there.
Sport for Business will be there tomorrow after hosting our 2019 Sport for Social Good event at the nearby Ulster University. We will bring you a report on Friday of what it is like to experience this great event as a fan.
Here is what it was like yesterday through the eyes of the Open media team.