Today’s video goes international but with a universal theme of hard work paying dividends.
Adidas had invested the most of all the major brands in owning the World Cup and they did well through the ball, through their own engagement on creativity and in having the coolest kits.
But when the final was played it was between two teams wearing Nike.
And when the final whistle blew the Nike team were ready to go with content which recognised that the second star on their shirts had been won far from the stadia of Moscow and St Petersburg.
Fast, classy, engaging and a great example of how simplicity and a clear purpose can be the most effective form of branding…