“Fighting not only to make history but to change it, forever”. No one could accuse Nike of understatement when it comes to marketing messages but to be fair to Nike they were switched on to the Women’s World Cup a long way out and their celebration video with Team USA has been viewed 4.6 million times within the first 24 hours of its release on YouTube.
Sunday was their day with both the US and the Netherlands within their family of teams at the tournament.
The Netherlands were very much to the fore in the main pre-tournament video which set a high bar in terms of content and message.
They have met it.