The launch of a new kit is key sales and awareness opportunity for any sports organisation. In team sports it is hugely important as the main item which fans will buy and effectively become willing walking advertising boards for the team and its main sponsor.
With the competition between high end brands like Adidas, Nike and Warrior in the highest levels of soccer, some of the launch campaigns can be like a full hollywood production. Remember Chelsea’s teaser campaign from April?
Some however can be a little more ‘camcorder’ rather than James Cameron. They can though still deliver big viewing numbers, like Norwich City and Aviva benefitted from in the last few weeks.