Daily Video – One Moment

Visa is one of the principal sponsors behind this summer’s FIFA Women’s World Cup and it has released a campaign video as a teaser towards a larger overall engagement campaign based around the theme that one moment can change the game.

From the obvious of a classic strike from outside the box through to the more deep-rooted one of buying a first pair of boots for a daughter or a particular word of encouragement from a coach, the campaign will seek to highlight the most important.

It is professionally shot and we are looking forward to seeing how the campaign develops through ambassadors including Lucy Bronze from England, Kim Little from Scotland and Nadia Nadim from Denmark.

The Women’s World Cup will be televised live on RTÉ and BBC this summer with the opening game between hosts France and the Korean Republic on Friday night, June 7th through to the Final in Lyon on Sunday, July 7th.


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