Sometimes it’s the moments away from the brightest spotlight that make the best stories. In a digital age where content creation can be done effectively for far less production spend than once was needed, it’s the imagination of brands and rights holders, and their sense of what might work that is the magic element.
Today’s Sport for Business Daily Video recounts Rathkeale’s Coláiste na Trócaire making history by winning the Bank of Ireland FAI Schools Girls Senior Cup Final for the very first time.
The video was produced in conjunction with Bank of Ireland to showcase the Girls Senior Cup Final in a way in which has never been done before. To date the piece has amassed more than 40,000 views across social media.
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