The tournament gets underway tomorrow and early this morning World Rugby released the first episode in what will be a Daily update all the way through to the Final in Tokyo on November 2nd.
The show is hosted by Elma Smit, a South African sports presenter who also worked with the International Cricket Council for their World Cup coverage.
One of her co-stars in the first episode is Shane Williams who we know in Ireland not only from his exploits on the field for Wales but also as one of those who swapped codes and took to the Gaelic Football field as part of AIB’s The Toughest Campaign.
The show is sponsored by Land Rover.
The 10 minute show is a mix of magazine style features on food and customs with inserts from a variety of players wearing Land Rover branded gear including our own Brian O’Driscoll wrestling with a tough question.
The production values are good, there is an open invitation to share content and maybe make your own mark on the Rugby World Cup and it looks like it will be a bit of fun to follow.