It can always be a risk releasing content focused on a player due to appear in a knock out match but it paid off this weekend for Littlewoods Ireland whose feature on Limerick hurler Shane Dowling is the first in a new three-part series under their #StleOfPlay banner.
Now in their second year as GAA Hurling All-Ireland sponsor, Littlewoods Ireland’s content has previously featured the Cork Camogie team and Kilkenny legend Jackie Tyrrell.
Dowling played his part from the bench in yesterday’s All Ireland Championship Quarter Final win over Kilkenny but highlights the importance here of his life away from the pitch.
“Hurling defines me but only when everything else is right because I will always make sure that everything off the pitch is right first, and I will always look after my family first and I will look after my job first and my friends first. And then hurling can define me.”