Horse Racing Ireland Ownership has launched a new campaign focusing on owner colours and the team aspect of owning a racehorse.
The Colours Campaign follows on from the 2018 #thisisourteam campaign, which was promoted by Ireland and Leinster rugby player Sean O’Brien and ITV Sports presenter Ed Chamberlin.
The campaign, which initially will run on digital platforms until after Cheltenham Festival week gives racing fans the opportunity to design and win their very own set of racing colours.
“The owner colours set them apart from their rivals,” said Amber Byrne, Owner Development Manager at Horse Racing Ireland.
‘Once the jockey puts on those colours he is part of the team. There certainly is no better feeling than seeing those colours flash by the winning post.”
“We hope racing fans will have some fun designing their own colours and maybe one day they will see them on the track. The campaign will also feature a series of interviews with prominent owners gaining a little insight into why they chose their colours.”