Daily Video – #TheToughest Trailer

Today’s Daily Video is a taste of what is likely to be the social media content story of the year.

AIB’s #TheToughest moved online last year with The Road to Croker and this year’s campaign goes live this Friday, July 13th on YOUTube and AIB’s Social Channels.

You can read about the campaign and catch up with the wit and wisdom of Harry Redknapp here.

In true cinematic fashion though here is a trailer of what we can look forward to starting tomorrow and unfolding weekly over the summer months…

Photo by Brendan Moran/Sportsfile

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