Daily Video – Usain Bolt for Virgin

Over the weekend more than 100 walks took place around Ireland as part of the tie-up between Operation Transformation and local sports partnerships.

Each of the leaders on the TV show led the walks at their hometowns and they were where the biggest turnouts were achieved.

The power of having somebody encourage you to do something a little beyond what you are comfortable with is a central pillar of the balance between elite athletic performance and the kind of movement that leads to greater fitness in the general population.

It works regardless of whether you are a regular citizen trying to lose weight for a TV show or a multiple Olympic Champion doing a bit of promotion for one of your brands and helping out some gym runners at the same time…


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