It’s going to be hot. It’s going to be taking place in the run up to Christmas as opposed to high summer. It’s going to be the biggest sporting event of 2022. And now we know what the World Cup visual identity for Qatar is going to look like.
The Official Emblem of the 22nd edition of the FIFA World Cup was unveiled yesterday in Qatar’s capital, Doha, at 20:22 local time, with thousands of spectators witnessing the synchronised projection of the emblem onto a number of the country’s most iconic buildings.
A number of major cities around the world are also celebrating the milestone, with images of the emblem seen on renowned locations and outdoor billboards in prominent public spaces. Some of the world’s best-known footballers and FIFA World Cup legends are also taking to social media to support the launch and share the emblem with their millions of fans online.
The swooping curves of the emblem are explained as “representing the undulations of desert dunes and the unbroken loop depicting both the number eight – a reminder of the eight stadiums that will host matches – and the infinity symbol, reflecting the interconnected nature of the event.”
Besides echoing the shape of the iconic FIFA World Cup Trophy, the emblem’s central form takes inspiration from a traditional woollen shawl. During winter months, shawls are worn around the world and in the Arab and Gulf region in particular by a variety of people and in various styles.
The intricate embroidered detail that often adorns shawls in the Arab world is featured and takes inspiration from various cultures across Asia, celebrating the continent’s second hosting of a FIFA World Cup tournament and Qatar’s diverse population. The regionally inspired winter garment also alludes to the tournament’s start dates and the fact that it will be the first FIFA World Cup™ to be played in November and December.
The new typeface created to accompany the emblem reimagines traditional Arabic calligraphy in a new, contemporary font, taking inspiration from the region and Asia, and fusing tradition with modernity.
The striking Al Janoub Stadium – modelled after the traditional dhow boat used in the region and the second venue to be ready – hosted its first match in May this year and demonstrates the host country’s grand vision to create iconic designs. The remaining six venues are scheduled to be completed before the end of 2020, including the spectacular fanar lantern‑inspired Lusail Stadium, which will host the opening match on 21 November, as well as the final on 18 December 2022.