DAZN Makes Move on Rugby Rights

The Heineken Champions Cup and European Rugby Challenge Cup are to appear in Canada, Germany, Austria, Japan, Switzerland and Italy exclusively on DAZN, the world’s first dedicated sports streaming service, for the next four seasons, starting with the 2018/19 campaigns, which begin on Friday.

DAZN is the consumer-facing brand of the Perform Group and has been making stealthy progress in the ever-changing world of sports streaming.

It is one of the most interesting media companies to watch in terms of how it is developing sport as a product for media.

Last month it’s Canadian service used the full rights it has there to the European Champions League to deliver a new ‘Red Zone’ style coverage where six matches are shown concurrently with the focus falling on each game in turn as the action ebbs and flows.

It is similar to the coverage delivered in NFL and is hosted by Belfast born Colin Murray. DAZN’s coverage costs CAD$20 per month (€13.50) or CAD$150 for a full year, indicative of the way that pricing models are dropping in order to attract multiple subscriptions.

The broadcaster has rights to the Champions League in Germany as well as the national J-League in Japan and is a serious bidder at the top table for rights.

DAZN will now broadcast every round of the Heineken Champions Cup pool stage, its quarter-finals, semi-finals and final, as well as selected pool stage matches, all quarter-finals, semi-finals and the final of the European Challenge Cup to the six countries.

“The Heineken Champions Cup is a premium tournament at the very pinnacle of club rugby across the world, so this partnership with an innovative streaming provider of sport in DAZN is excellent news for fans across these different territories,” said EPCR Director General Vincent Gaillard.

“As European club rugby goes from strength to strength, so access to the live action also improves and adds a high-quality viewing experience to the best possible on-field product.”

“The exposure of the Challenge Cup in Italy is particularly vital to fans there, as we have seen excellent developments there recently for their clubs participating in that tournament this season.”

“We’re thrilled to bring two more world-class rugby tournaments to DAZN customers in six different countries as part of their existing subscription,” added Jacopo Tonoli, Chief Commercial Officer of DAZN Group.

“DAZN is thriving as a better and fairer way to watch the best sport, anytime, on any device – and making more premium tournaments such as the Heineken Champions Cup and European Rugby Challenge Cup available to watch at an affordable price is at the heart of our vision.”

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