The Irish Greyhound Board have scored a big result with a 50% increase in sponsorship income from Gain Dog Food covering a range of major races across the country in 2015.
Seven of the top events on the 2015 greyhound calendar will now be sponsored by the brand, producing prize money for the races of €120,000, an increase of €40,000 on the money available in races supported by them in 2014.
Gain Dog Foods have a long association with sponsoring major greyhound racing events with the Gain Dog Food Irish Cesarewitch now in its 11th year. In addition Gain will now hold title sponsorship five other major races. They will also sponsor as part of the Night of Champions Night in Tralee in June and a further five sweepstakes at Irish Greyhound Board stadia across Ireland in Galway, Limerick, Tralee, Cork and Newbridge.
“We are delighted to announce the continued support of Gain Dog Food towards the greyhound racing industry in Ireland,” said Colin Walsh, IGB Director of Commercial Operations.
“This major investment demonstrates their ongoing commitment to the sport and secures the ongoing success of major historic races for the 750,000 people that attend greyhound racing each year.”
Ciara Watt , Gain Feeds Brand Manager added “Gain Dog Food is committed to supporting the Irish Greyhound Racing Industry and our loyal customer base and on that basis we are proud to extend our sponsorship for 2015 of these high profile races.”
“2014 was an excellent year for Gain Dog Food with remarkable results and we see this investment as a great opportunity to support our customers.”