Dubai Duty Free has agreed on a four-year extension of its title sponsorship of the Dubai Duty Free Irish Open hosted by the Rory Foundation, taking the partnership through to 2022.
The tournament has reached new heights since Dubai Duty Free began its title sponsorship in 2015, with the prize fund increasing year-on-year from €2.5 million then to a record $7 million last year following its inauguration as one of the European Tour’s eight Rolex Series events.
That is the same level of prize money which will be offered this year when the tournament heads to Ballyliffin golf course on the Donegal coast between July 5th and 8th.
“We are delighted to announce our continued sponsorship of the Dubai Duty Free Irish Open which has grown significantly in the past four years,” said Colm McLoughlin, Vice-Chairman and Chief Executive Officer of Dubai Duty Free.
“Thanks to Rory McIlroy and his Foundation for its support and we are looking forward to a fantastic event in Ballyliffin this year.”
“Dubai Duty Free has been a fantastic partner since taking on the title sponsorship of the Irish Open back in 2015,” added Keith Pelley, CEO of the European Tour.
“They have been fundamental in this tournament’s resurgence and we sincerely thank Colm McLoughlin, Sinead El Sibai and everyone at Dubai Duty Free for their unwavering support and commitment.”
“Rory McIlroy has, of course, also been instrumental in this success and we look forward very much to his hosting of this year’s tournament at Ballyliffin. Rory has given us the platform to build for the future and we are very excited at what we can achieve with the new era over the next four years.”
Following the success of Rory McIlroy’s and his Foundation’s hosting of the tournament, this new era next year will mean a rotation of tournament hosts featuring the biggest names in Irish golf.
From 2019 the 2014 Ryder Cup Captain Paul McGinley as well as Major winners Darren Clarke, Padraig Harrington and Graeme McDowell – will share the hosting duties with McIlroy. McGinley will be the host next year when the tournament is expected to be hosted closer to Dublin.
Eight-time European Tour winner and two-time Ryder Cup player Des Smyth has also been announced as a tournament ambassador for the Dubai Duty Free Irish Open until 2022.
Smyth, who is already a Dubai Duty Free Ambassador, will work closely with the European Tour and the tournament’s future hosts in order to ensure a smooth and consistent evolution of the tournament in the new format over the next four years.
“I am thrilled to have been invited to be an Ambassador for the Dubai Duty Free Irish Open for the next four years,” said Smyth.
“It’s an exciting time for this tournament and I look forward to working with the European Tour and all of the tournament hosts over the next four years to help bring this great event to new levels of success.”
Sport for Business is part of an exciting Inside the Ropes event taking place at the K Club on May 17th when invited business leaders will be able to play in a GolfSixes tournament at the Arnold Palmer designed course and engage in a top-level networking event.