Electric Ireland Go Major on Minor

Electric Ireland is ramping up promotion of its support for the GAA All Ireland Minor Championships ahead of this weekend’s final two provincial finals in Leinster and Ulster Football.

All-Star legends and Electric Ireland Minor Ambassadors Dónal Óg Cusack, Oisín McConville and Joe Dooley were out and about yesterday calling for the public to get voting for their Player of the Week through Electric Ireland’s GAA Facebook pages.

This is the first year of the Electric Ireland GAA Minor Star Awards and the intention is to shine a light on the best performances and also the dedication of players at this level.

“We have a really strong commitment to these Championships having been on board since 2012 and carrying on for at least another five years through to 2021,” said Electric Ireland Sponsorship Manager Nicola O’Leary speaking to Sport for Business yesterday.

“The campaign theme that there is nothing minor about playing Minor is central to what we are doing within the players, their clubs and families and the Minor Star Awards are a way to recognise players who make a massive contribution but may not end up with a winners medal in September.”

“They have invigorated our relationship with the games and the players and there is real excitement now as we get down to the business end of the season in both hurling and football.”

“We are producing video material which will be very powerful in highlighting just how important the world of under age sport is.”

Read More: Electric Ireland’s new Five Year Deal with the GAA

Electric Ireland were also involved as partners with the ireland u20 Rugby team around the home games in the Six Nations series this year and youth is a key element of their strong relationship with sport.

The Awards this year will recognise the best individual performers from the entire season, including provincial and All Ireland stages, with the best player in each position selected on the 2017 Electric Ireland GAA Minor Star Top 15.

The awards will be selected by a panel of GAA greats in conjunction with the public voting through Electric Ireland’s Facebook page.

Croke Park will then host the GAA Minor Star Awards on Saturday 7th October following the completion of both the Minor Football and Minor Hurling Championship Finals. That occasion will also see the announcement of an overall Player of the Year for Football and Hurling.

The four-man awards selection panel which was unveiled back in March, consists of legendary former Cork hurler and current Clare hurling selector, Dónal Óg Cusack; former Armagh All Star footballer, Oisín McConville; former Galway hurler and All Ireland Club hurling championship winning manager, Mattie Kenny and Meath Senior football manager Andy McEntee.

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“Electric Ireland are really living up to their mantra, ‘there is nothing minor about playing Minor’.” said Cusack.

“Some of the greatest memories I have of playing the game are when I was a Minor with Cork and winning an All-Ireland Championship and I feel that the awards will champion these players allowing them to reach for the stars and aim for a Senior All-Ireland Championship.”

He also spoke openly about the weekend action and his own feelings about being on the Clare management team that went down in the Munster Hurling Final to Cork.

“Management is all about building relationships with those who are around you,” he told us.

“When Davy left to take up the Wexford position it was up to me as to whether I go with him or stick with the lads in Clare.  My view was that you can’t do one year with a group and then disappear and while I love working with him and who knows may again in the future, the right call for me was to be loyal to the group of players we have in Clare.”


Find out more about our next major event looking at the impact of Sport for Social Good in September 2017.


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