Electric Ireland Lighting Up Minor Stars

Electric Ireland is calling on Donegal’s most decorated Footballer, Karl Lacey, former Galway dual-star, Alan Kerins, former Waterford Hurling Manager, Derek McGrath and former Dublin footballer, Tomás Quinn as the 2019 Panel for the Electric Ireland GAA Minor Star Awards.

Now in its third year, the Awards are a cornerstone of Electric Ireland’s sponsorship of the GAA All Ireland Minor Championship, celebrated through the #GAAThisIsMajor campaign.

Each week for the duration of the Electric Ireland GAA Minor Championship, Electric Ireland will identify three players from both the Minor Hurling and Football Championships on Electric Ireland’s twitter profile (@electricireland) who have demonstrated strong performances.

A weekly Player of the Week in both football and hurling will be selected by the public through a vote on the social media channel, with the Electric Ireland 2019 GAA Minor Star Awards Panel being responsible for identifying both an Electric Ireland Minor Hurling and Football Team of the Year at a ceremony to be held in Croke Park following the conclusion of the Championships.

This year, Electric Ireland’s #GAAThisIsMajor campaign, now in its sixth year, will also highlight the positive impact that the Minor Championship has on players long after their days on the field as a Minor have ended.

A new four-part online video content series will showcase the long-term benefit and skills, that each of the 2019 Electric Ireland GAA Minor Star Awards Panel has enjoyed and learned through their involvement in GAA after representing their County at minor level.

Alan Kerins has raised close to €5 million to end poverty and suffering of tens of thousands of people in rural Africa. He has also used both his playing and professional expertise to build leadership and development programmes through his company The Inner Winner Institute.

Karl Lacey is not only a member of Donegal’s backroom team but lectures in sports coaching at Letterkenny IT.

Derek McGrath, both in his role as a secondary school teacher and coach to a number of underage teams regularly draws on his experience of the Minor Championship both as a player and a manager.

Tomas Quinn has followed up an incredibly successful playing career to go on and develop a career in sport as the Commercial and Marketing Manager for Dublin GAA.

This year’s campaign will also build on Electric Ireland’s successful activation at the Electric Ireland GAA Minor All Ireland Finals.

“The Championship Haircut”, saw fans avail of free pre-match haircuts mirroring what has become an important pre-game ritual for players.

“I am extremely proud to be a part of this year’s Electric Ireland GAA Minor Star Awards panel,” said Karl Lacey yesterday.

“Little did I know at the time, that playing in the Minor Championship would be the beginning of an incredible association I have been privileged to have with Donegal and the GAA.”

“Both the confidence and values instilled in me from representing Donegal in the Electric Ireland GAA All Ireland Minor Championships fueled my ambition not just for my playing career but also away from the field of play.”

“There is no doubt that my playing career has developed me hugely as a person in terms of both leadership and resilience but also in identifying potential,” added Kerins.

“My potential as a player and my belief that I could deliver on it first came to life when selected to play for Galway as a Minor. It was a huge honour at the time and one that instilled seeds of belief that stood to me not just in my transition to a Senior player but also in connection with my charity work first through the Alan Kerins Project, now Self Help Africa and also my coaching and development work with the Inner Winner Institute.”

“We are delighted to again celebrate our sponsorship of the Electric Ireland GAA Minor Championship,” said Lisa Browne, Head of Marketing and Customer Insights at Electric Ireland.

“#GAAThisIsMajor highlights that for the players, their clubs, coaches, families and communities there is nothing minor about playing Minor.”

“We look forward to showcasing the commitment and pride of all those involved in the Electric Ireland GAA Minor Championship over the coming months.”

“Electric Ireland’s support of the GAA All Ireland Minor Championships has ensured that the young players and their support circles get the recognition that they truly deserve, rewarding the incredible dedication and talent with the Minor Star Awards.”

Follow the campaign @ElectricIreland #GAAThisIsMajor



Image Credit: Morgan Treacy, Inpho.ie

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