Electric Ireland Major Minor Back for More

Electric Ireland yesterday launched the seventh year of its backing of the Minor GAA Hurling and Football Championships and the second year of the Minor Star Awards.

Eight-time All-Ireland winning Kilkenny hurler, Michael Fennelly, All-Star winning former Tyrone captain, Sean Cavanagh, four-time All-Star Galway defender, Ollie Canning and All-Star winning Cork footballer, Daniel Goulding have been named as judges and ambassadors for this year’s awards part of the ever popular ‘This is Major’ campaign.

The award-winning TV and Cinema advertisement backing the campaign will be appearing on screens shortly and continue through the summer.

Each of the four ambassadors will share their memories of the importance of playing at Minor level in a series of video content captured yesterday and which will be released across the season.

Cavanagh, Canning, Fennelly and Goulding will also serve as a four-man awards selection panel to help recognise the talent that the Electric Ireland GAA Minor Championships has to offer.

The panel will select six Player of the Week nominations each week, three from football and three from hurling. These players are put to a weekly public vote to decide the Player of the Week for football and hurling on the Electric Ireland Facebook.

All weekly nominees will be in with a chance of making the Electric Ireland Hurling and Football Team of the Year at the Electric Ireland Minor Star Awards where the overall individual Player of the Year in both codes will also be announced.

The Electric Ireland Minor Star Awards highlight the major achievements at the Minor grade of individual performers from the entire season and takes place in Croke Park in October.

The awards recognise the effort of not only the Minor players but those who support them day in day out, from their coaches to their parents, teachers and clubs. The awards create a major moment by celebrating the best ‘on the pitch’ performances throughout the season.

Last year’s awards took place in the Players Lounge at Croke Park and were recognised by those there as one of the highlights of the celebration season.


“I am thrilled to be involved with this year’s Electric Ireland ‘This is Major’ campaign,” said Cavanagh.

“Quite often young players are so preoccupied with the future, they don’t stand still to appreciate their successes in the now. The Player of the Week and Minor Star Awards encourage the players to take a moment to enjoy their achievements and celebrate them.”

“Electric Ireland has a long tradition of supporting young people in sport and we are delighted to continue our ongoing sponsorship of the GAA Minor Championships,” added Niall Dineen, Head of Commercial at Electric Ireland.

“‘This is Major’ recognises the talent of these young hurlers and footballers and shines a spotlight on the major moments in their young sporting lives through our Minor Star Awards.”

“The Electric Ireland GAA Football and Hurling All-Ireland Minor Championships are an excellent testament to what is to come in the future for the GAA,” concluded GAA President John Horan.

“Some of the GAA’s best known legends began their careers as Minors and this has always been a major life memory for these players. The GAA is delighted to have Electric Ireland’s continuous support and involvement in these Championships, ensuring these players come out of their Minor season with major memories and moments to remember fondly.”

Having been sponsor of the GAA All-Ireland Minor Championships since 2012, Electric Ireland will continue the partnership until 2021.

We sat down yesterday with Electric Ireland Sponsorship manager Edel McCarthy for a wide ranging conversation on how the brand is activating across its different spoorting, entertainment and social partnerships, including Darkness into Light. Read the interview on Sport for Business in the coming days.

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Image Credit: Sportsfile Photography

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