Elverys and Coaching Ireland team up

Elverys Sport and Coaching Ireland have combined to create a range of new resources aimed at providing the best knowledge on coaching and sports science to consumers at the point of purchase of their sporting gear. 

This partnership will see Elverys support programmes run by Coaching Ireland through the support of a new coach education development role.

The person appointed will work with National Governing Bodies and coaches on an All-Island basis, and seek to establish best practices across multiple sports. They will actively participate in sports forums and information evenings to be run by Elverys Sports and Coaching Ireland.

Another side of the new partnership will be the training and accreditation of Elverys staff in scientific and technical aspects of sport and physical activity. Fact sheets and other material will be made available to consumers in store and online as they are developed through the partnership.

Elverys will also support a new Coach of the Year scheme operated by Coaching Ireland. Theses awards will honour coaches from different categories including the coaching of youth, clubs, developing talent and high performance.

“We welcome our new partner,  Coaching Ireland and we look forward to many years of working together in the promotion of sport and physical activity,”  said Patrick Rowland, CEO of Elverys Sports.

“This partnership brings together private and public organisations and galvanises the combined wealth of knowledge, for the benefit of the public and society at large. Our customers will have access to a wide range of technical and scientific information on aspects of sport and physical activity”.

Sports continued importance to employment and economic activity was recognised at the launch of the initiative which was attended by Taoiseach Enda Kenny in what was a busy sporting week for him.

The most recent Irish Sports Council study of the economic impact of sport showed that sport accounts for 2% of overall consumer spending and supports over 38,000 full-time equivalent jobs.

“This partnership between Elverys and Coaching Ireland is a good example of how the public and private sector can successfully complement one another,”  said Kenny.  “It is a win-win situation for everybody and especially those who are actively engaged in healthy and sporting pursuits.”

“There is a significant increase in participation in sport and physical activity and we all must do everything we can to sustain and grow that interest,” added Sports Council CEO John Treacy. “The retail sector is uniquely placed to positively influence new participants and that is why we see so much value in the new initiative with Elverys”.

This partnership is the first of its kind in Ireland and fastens the role of Elverys within the sports community.  It holds the high profile sports store franchises at both Croke Park and the Aviva Stadium and is a supporter of sport through sponsorship of Mayo GAA and other projects.

In the UK, Sainsbury’s recently teamed up with Sport England to provide €1 million funding for the development of coaching facilities in disability sport.

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