The new rugby communications campaign focuses on how fans #PositiveEnergy can have an impact on rugby teams across the board and when the players harness that positive energy, anything can be achieved.
They are two pretty memorable moments, commentated on by Ryle Nugent and might just delay the putting on of the kettle when the ad breaks come on.
“We are very excited for the public to see The Power Behind Positive Energy campaign,” said Gary Ryan, Managing Director of Energia Customer Solutions.
“We have been diligently working alongside the IRFU and others to create a campaign that truly emphasises how important fans Positive Energy is to a team and the impact it can have on the players.”
“We have an exciting journey ahead of us bringing the Positive Energy message to life across our sponsorship and investment portfolios.”
Image credit: Energia