Enterprise Backing for European Tour

Enterprise Rent-A-Car has been named as an Official Supplier to European Tour Golf and the Dubai Duty Free Irish Open at Lahinch will be one of the tournaments through which there will be an even deeper relationship.

This will be in addition to supporting all 46 events in 31 countries throughout the 2019 Race to Dubai competition.

The Andalucía Valderrama Masters hosted by the Sergio Foundation, the Porsche European Open, the BMW PGA Championship and the Open de France will be the other events to benefit from a higher level of involvement and activation.

Established in 1957, Enterprise employs 100,000 staff at over 10,000 locations in more than 90 countries. They manage a global fleet of more than two million vehicles.

“We are delighted to be partnering with the European Tour, supplying vehicles to players, staff and golf fans throughout the 2019 Race to Dubai competition and beyond,” said Jim Stoeppler, Vice President European Brand Marketing at Enterprise Rent-A-Car.

“As a global business, we are extremely pleased to provide mobility solutions that enable fans and customers throughout the continent to enjoy the sports events they love, and we look forward to a successful partnership with the European Tour over the next three years.”

“We are excited to have Enterprise Rent-A-Car, a worldwide leader in mobility, on board as an Official Supplier for the next three years,” added Guy Kinnings, Deputy Chief Executive Officer and Ryder Cup Director at the European Tour.

“It is a global brand that shares our passion for innovation. We are looking forward to working with the Enterprise team at many of our biggest events on the European Tour.”

Sport for Business will feature the activation plans of the different commercial partners as we build up to the Dubai Duty Free Irish Open taking place at Lahinch Golf Club in County Clare between July 3rd and 7th.

 


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