Euro 2020 Launch – Live from Dublin

euro-2020Sport for Business was live yesterday morning from Dublin City Centre for the local launch of the Euro 2020 campaign.

Here is a review of how the morning unfolded, culminating in the unveiling of the specific identity for the four matches to be held at what will be known as the Dublin Stadium.

10:05 We are gathering in the CHQ building for the launch. An Taoiseach Enda Kenny has a cabinet meeting and before arriving later has passed the official Government responsibility to Ministers Ross and O’Donovan.  The Republic of Ireland management team of Roy Keane and  Martin O’Neill are in the house, along with a host of UEFA officials, FAI players and coaches and John Delaney.


10:10 Nice showreel of Moments in time covering the 60 year history of the tournament. Councillor Dermot Lacey here now representing Dublin City Council who have played a major role in bringing the event to the capital.

“Dublin has grown so much over the last two decades.  We are proud of what has happened and delighted to see an event of the magnitude of Euro 2020 coming to town.”

“We have hosted massive events from the Giro to the Heineken and Europa League Cup Finals.  We have learned how to do things really well.”

10:25 Dublin looking well in images from the video profiling all the participating cities.

1030 Minister Shane Ross on stage. “Sport is a flag we can unite behind. It is a permanent reflection of who we are and what we believe.”

“Sport energises us and is an intrinsic part of our national prosperity.”

1035 FAI CEO John Delaney “More than 20 great partners donned the green shirt and helped us to bring this great event to Dublin.”

“We are up to 23 in the FIFA world rankings today which is a reflection of great progress on the pitch.”

“The planning now kicks into a higher gear so that we can put our best foot forward and make this a very special event for our country and our sport.”


And here is the brand identity that we will  be seeing a lot of over the next three and a half years.

Based on the concept of bridges and bringing communities together, it gives top billing to the Samuel Beckett bridge over the Liffey.


11:00 Enda Kenny has made it to CHQ and is calling on football to bring their best to Dublin and that Ireland will give a very warm welcome.

And finally we go back to the start with the video that was a key part of the emotional content that was in the submission that won the right to be a host city back in 2014…


The FAI pulled off a stunning success back in September 2014 with the announcement that Dublin would host three group stage matches and a round of 16 game at the finals of the Euro 2020 football championships.

Dublin was the fourth name called out by UEFA president at the time Michel Platini. It joins Amsterdam, Brussels, Budapest, Bucharest, Bilbao, Copenhagen and Glasgow alongside Baku, Munich and London where Wembley Stadium will host the final.

The FAI bid featured very well in the UEFA evaluation report and the reality of hosting such a major event will start to become real with this morning’s launch event.

“The FAI deserves full credit for a credible and comprehensive bid that succeeded where Stockholm among others have failed,” said Rob Hartnett of Sport for Business.

“The transport and hotel boost from hosting 200,000 fans over the four matches will be worth more than the best possible Six Nations game and while direct value assessments are often unreliable there is no doubt that this is a minimum €100 million win for the city, the country and the many businesses that will stand to gain from new money.”

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