European Tour Flying with Emirates

Emirates and the European Tour have renewed their existing sponsorship agreement for a further four years until 2021.

An additional element of the new deal is that Emirates is also becoming an Official Partner of The 2018 Ryder Cup, to be held at Le Golf National in France in September 2018.

The agreement renewal means that Emirates will continue to be a sponsor for the existing nine European Tour events which culminate in the prestigious DP World Tour Championship, Dubai, these being the BMW PGA Championship, the Nordea Masters, the D+D Real Czech Masters, the Aberdeen Asset Management Scottish Open, the Portugal Masters, the Italian Open, the Joburg Open, the South Africa Open Championship and the Nelson Mandela Championship.

The airline also supports a total of nineteen individual events on the Tour including the Dubai Duty Free Irish Open which next year will be held at Ballyliffin in County Donegal.

“We’re pleased to announce our continued partnership with the European Tour,” said Emirates President Sir Tim Clark.

“Golf is one of the world’s most popular sports and Emirates proudly links golfers and fans alike to top golfing events and destinations around the globe.”

“As the Official Partner of The 2018 Ryder Cup in France next year, we look forward to further strengthening our relationship with the European Tour as well as engaging with millions of golf fans around the world.”

“We are delighted to continue our partnership with Emirates on the European Tour until 2021 and we also welcome them on board as an Official Partner of The 2018 Ryder Cup,” added European Tour Chief Executive Keith Pelley.

“I have no doubt our continued partnership with such a well-established and iconic global brand, and one which has vast experience in the sports sponsorship market, will be hugely beneficial not just to the European Tour but also to The Ryder Cup.”

The European Tour, The Confederation of Irish Golf, the GUI the ILGU and Mount Juliet Estate are all members of the Sport for Business Community.  What could membership mean for your organisation?


Similar Articles