A refresh of the #BeActive campaign will build up momentum amongst sports organisations, schools, clubs and other groups leading up to that week.
The campaign is managed in ireland by Sport Ireland who said yesterday that a comprehensive programme of activities and initiatives would be unveiled over the summer.
Over 47,000 people took part in flagship events during European Week of Sport here in 2019, which included the European School Sports Day, National Fitness Day in partnership with Ireland Active, and the Great Dublin Bike Ride, part of the Dublin City Council backed Dublin SportsFest.
Even though Europe and much of the world went into lockdowns that limited outdoor activities, there has been a new emphasis on sport and physical activity with significant increases in walking, cycling and running.
The European Commission has emphasised home workouts with its #BeActiveAtHome campaign.
Popular On Sport for Business Today…
“Fair play you are doing a brilliant job of keeping us all informed and motivated”
Image Credit: European Commission