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#FECDublin 2018

March 28, 2018 @ 8:00 am - 5:00 pm

The Fan Engagement Conference which found its feet in Kilkenny under the amusing name of FECKK is transferring to Dublin on March 28th and has pulled together a fine list of speakers from across Britain, Ireland and Europe.

Colin Jackson will deliver a keynote address and he will be backed up by Scott McLeod, Head of Engagement with Everton FC and Paul Morgan the Communications Director with Aviva Premiership Rugby.

The day will be a mix of discussion and workshops around how leaders in the field of fan engagement are reaching out to groups with whom they need to maintain a strong relationship.

This morning we are pleased to publish the full running order for next Wednesday’s Fan Engagement Conference, #FECDublin18, taking place at the Aviva Stadium.

There is a great blend of international superstars, iconic clubs and speakers who will give us a real insight into the ways in which engagement is, can and should be undertaken with our fans and audiences.

We are delighted to be hosting two of the sessions, both from the world of football and tomorrow morning we will bring you an interview with Scott McLeod, Engagement Manager with Everton FC, where he talks to us about video, the place of long-form content and much more.

To whet your appetite for what lies ahead, here is the full line up and running order…

08.45 Registration and networking

09.30 Where’s your head at; A look at what is coming in sport and engagement

Chair: Oisin Langan, Newstalk
Scott McLeod – Head of Engagement, Everton FC
Vishnu Kumar – Head of Digital – CPL50
Barry Cunningham – Digital Marketing manager, IRFU

10.10 Is OTT the future of sport viewing consumption?

Chair: Colm O’Mealoid, COO, Sportego
Marcus O’Buachalla, Head of Communication, Leinster Rugby
Paul Morgan – head of communication, Aviva Rugby
Seamus Kenny – Meath GAA

10.50 Coffee Break and Networking

11.05 Data, capturing insights and the importance of GDPR

Chair: James Dickens, head of data, Sportego
Fiona Green, MD Winners CRM – UK /
Bas Schnater, CRM & Fan Engagement, AZ Alkmaar
Daniel McGeachie, CRM and Digital Manager, Bradford City

11.45 Matt Lynch – Venue Inc

Delivering Experience through Front Line Brand Ambassadors – A Case Study with examples from the NFL, Wembley Stadium, Atlanta Braves & Walt Disney Company

12.05 The Celtic Way

Rob Hartnett of Sport for Business chats with Kerry Keenan and Gordon Kaye of Celtic FC

12.45 Best use of digital award

12.50 Lunch and Networking

13.30 The Jon Burkhart show

14.00 Panel on social media

Chair: Dr Olivia Hurley – Assistant Prof. Sport Psychology IADT & UCD
Colin Jackson – Champion Sportsman & Motivational Speaker
Valerie Mulcahy, Cork GAA
Sene Naoupu, Irish Rugby & PSG Teneo

14.40 Coffee Break 

15.00 Fan Experience vs Fan Ownership?

Chair: Rob Hartnett, Sport for Business
Mark Bradley – Fan Experience Co
Niamh O’Mahony – SD Europe

15.35 Is eSports now mainstream in the UK/Ireland?

Chair: Jonny Madill – Sheridan Sport
Malph Minns – Strive Sponsorship
Bryan McNamara – Raid GG
Adam Whyte – GOAT Agency

16.05 Staying relevant – how can event driven sports capture digital space

Chair: Oisin Langan, Newstalk
Derek Kinnevey – Head of Communication, Paralympic Ireland
Fiona Hynes, Head of Communication, Special Olympic Europe
Mark Brooks, Marketing Manager, Belfast Giants

16:35 Using Sport as a Platform for Community Engagement

Geoff Wilson, Geoff Wilson Consultancy

Sportego will again be presenting a special award to the Irish sporting body which has created the best experience on social media this year, in terms of content, entertainment and interaction.

At last year’s event in Kilkenny, the winners were the Football Association of Ireland.

This year’s shortlist will be driven by a public vote before a final decision is made by a three-person judging panel on the day.

Only the top five organisations from a nomination list of 19, 15 of whom are members of Sport for Business, will go forward to the 3 person judging panel.

You can vote for your choice and book your place to join us at the Aviva Stadium right here.


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March 28, 2018
8:00 am - 5:00 pm


Trev Keane, Sportego


Aviva Stadium
Lansdowne Road
Dublin 4, Ireland
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