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Sponsorship Masterclass with Paddy Power
May 5 @ 11:00 am - 12:00 pm
In these challenging times, we need to take the opportunity to pause and take learnings from some of the great work in sponsorship that has taken place in Ireland over recent years.
In this first of a new series of live discussions in an online environment, we are delighted to welcome Paul Mallon, Head of Major Brand Activations at Paddy Power and Vicki Donlon, Marketing, Sponsorship and Events Manager at Leopardstown Racecourse to join us for a look back on February’s first running of the Paddy Power Gold Cup at the Dublin Racing Festival.
Together we will dive into the why, the how and the outcomes of this investment in sport and look at some of the clever elements that were part of it.
There will be an open Q&A session where you can put your questions to the team behind the event and who knows it may inspire you to new heights on the return to live activation.
To register to attend this Masterclass, free of charge for Sport for Business Members, please go to the link below.