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Sport for Social Good 2018 Conference

September 27, 2018 @ 8:00 am - 2:00 pm

The Sport for Social Good Conference this Thursday, September 27th will gather key speakers to offer a global perspective on the profound social impact which sport can deliver working with engaged partners and communities.

Sport for Business is delighted to welcome John Shiels, CEO of the Manchester United Foundation to Dublin to be the keynote speaker at our inaugural Sport for Social Good Conference.

The process of Leinster Rugby selecting its nominated Charity for the next two years and the impact of a major campaign involving Barcelona and Unicef are the latest two stories to be added to the bill.

It promises to be a special morning of learning how business and sport are combining to create programmes of lasting social impact.

“Leinster Rugby went from a long list of 57 applicants to a final selection of MS Ireland and the Downs Syndrome Centre as their nominated charities for the next two years,” said Sport for Business Founder and publisher of the Sport for Social Good Report, Rob Hartnett.

“Learning about the elements that went into that selection and discovering the lessons learned through the process will be a valuable insight for business, for sport and for the not for profit sector that often relies on high profile attachments to boost profile and income.”

“We are also privileged to have representatives of BEKO, shirt sleeve sponsors of Barcelona FC and donators of €1 million to UNICEF for programmes aimed at tackling childhood obesity.”

“This is Sport for Social Good on a massive scale but we will also be taking a more local look at programmes including those run by the Dublin Simon Community, the GAA and many more.”

The programme for the event which takes place at the Wood Quay Venue in Central Dublin is shaping up as follows:

0815   Welcome and networking

0850   Official opening by Rob Hartnett, Sport for Business

0900   Backing Social Good 

           Damien O’Neill of Allianz and Para-Swimming Champion Ellen Keane 

0925   5 Minute Knowledge Burst – Self Help Africa

0930   Panel Discussion – ‘Permission to do good and do good business’ 

           Karl Donnelly, Three and John Greene, Sunday Independent

1000   5 Minute Knowledge Burst – Breast Cancer Ireland

1005   Selecting a Charity

           Marcus O’Buachalla, Leinster Rugby and Paul Halpin, MS Ireland

1030   Coffee Break and Networking

1050   The International Dimension – Beko, Barcelona and Unicef

           Shane Kelly, BEKO

1110  5 Minute Knowledge Burst – Special Olympics Ireland

1115   Research on Value of Social Good Partnerships 

           Daragh Persse, The Brand Fans

1140   5 Minute Knowledge Burst – Dublin Simon Community

1145   Panel Discussion Sport as a Prism for Social Good 

           Gemma Bell, Bank of Ireland and Gareth Maguire, Sport Changes Life

1215   Making Your Voice Heard – Social Media Experiment

1225   Engage, Inspire, Unite

           John Shiels CEO Manchester United Foundation

1255   Launch of Sport for Social Good Report 2018

1300   Lunch and Networking

1330   Close


Ticket numbers are limited and need to be booked in advance.


September 27, 2018
8:00 am - 2:00 pm


Sport for Business


Wood Quay Venue
Dublin City Council, Fishamble Street, Dublin 2
Dublin, Ireland
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