Expansion of Sports Tourism

Sports Travel International welcomed guests, including Irish Cyclist Lara Gillespie, to the Conrad Hotel last week to celebrate a new era, and new logo, for the Dublin based tour operator.

In 2018 the company became part of the Sports Tours International family, one of Europe’s largest multi-sport travel companies, which has expanded considerably the range of events and sporting activities offered direct to Irish customers.

Group CEO Chris Bird has a deep connection with Ireland.  His father Paddy was born in the Rotunda hospital and his family lived in Crumlin for the early part of his life. Bird ran the Dublin Marathon at the weekend in memory of his Father, raising money for the Alzheimer’s Society.

“Since we acquired Sports Travel International we have seen significant increase in sales, and we are only scratching the surface,” he told the audience.

“We have a vast product range that we are bringing to Ireland with cycling sportives, adventure travel and leisure cycling holidays.”

“We are building key partnerships with organisations such as Triathlon Ireland and Athletics Ireland which are bringing a wealth of exciting opportunities. We are looking forward to a very exciting future.”

Sports Travel International has operated in Ireland since it was founded by Martin Joyce in 1988, and is known as Ireland’s premier running travel company.

“I have known the team at Sports Tours International for many years,” said Joyce.

“It has been a pleasure of working with Chris Bird, Brendan Fox and their team, as together we will bring an incredible choice of sporting and active lifestyle experiences to men, women, couples, families and businesses who love mass participation events along with leisure and adventure pursuits.”

“I am excited to see the business enter this next phase.”

Sports Travel International will be part of the Sport for Business Members Round Table event on Sports Tourism taking place in Dublin on December 7th.

Read More: Sports Travel International Expands to Cycling

Image credit: Matt Browne, Sportsfile

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