FAI On Fire with New Sponsorship Deal

The FAI has revealed details of a new sponsorship of the Republic of Ireland team ahead of Sunday’s World Cup Qualifier clash with Austria at the Aviva Stadium.

The new four-year deal will see the Rustlers brand of flame grilled burgers supporting Ireland’s international team and also the new title sponsor of the Colleges and Universities Competitions to be re-launched in September 2017.

This is the latest in a number of announcements on new sponsorship deals that the FAI has secured in recent weeks.

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Rustlers is owned by Kepak, an Irish company that started its life over 50 years ago as a family butcher shop. It has grown to become one of Europe’s leading food innovators, engaged in the processing and marketing of a full range of meat proteins in a variety of formats and presentations.

Kepak is making a welcome return to sports sponsorship having been the shirt front sponsor of Meath GAA during its halcyon days of the 1980’s and 90’s.

“This is a really exciting move for us,” said Adrian Lawlor, ‎Marketing and Business Development Director at Kepak.

“The Rustlers brand has been a great Irish success story and we hope to build on that success with our partners in the FAI and the Republic of Ireland team.”

“A key part of this sponsorship will be our support for the Third Level Competitions, under the guidance of the IUFU, CFAI and WSCAI.”


The FAI  and SSE Airtricity as well as UCD AFC and Cabinteely FC are among the more than 200 organisations that are full members of Sport for Business.  Here is a look at what we do.


“Plans are in place to work with the FAI to grow both participation of players and fun engagement for football supporters around those competitions, which are an important pillar of football development in Ireland.”

“We are delighted to enter into this sponsorship arrangement with Rustlers and everyone connected to Kepak,” added FAI CEO John Delaney.

“They are an Irish-owned company who have enjoyed tremendous success in recent years and I’m sure they will be fantastic partners.”

“What is most pleasing about this link up is that Rustlers will focus heavily on the Colleges and Universities competitions, which for many years now the IUFU, CFAI and WSCAI have played an important part in our footballing development.”

“Their competitions have helped to produce many players for both the SSE Airtricity League and Continental Tyres Women’s National League.”

The sponsorship was launched by Republic of Ireland manager Martin O’Neill at the Aviva Stadium making good use of the flame machines that are part and parcel of pre match shows in the stadium.

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